Board Of Directors

Lisa Fine is a Survivor of the Route 91 Harvest Country Music Festival shooting on October 1, 2017. She & Survivor, Brian Claypool were in the same row, 11 seats away from each other & ended up on the same CNN interview with Chris Cuomo the next day. They instantly connected & formed a friendship upon the same belief that they needed to make the world a better place after the tragedy they experienced alongside 22,000 country music fans from all over the world. Together they founded Route91Strong Nonprofit with a group of Survivors alongside trusted experts; Their teams mission is to offer hope, financial assistance, raise awareness & gather resources to support Victims, Survivors & Loved Ones impacted by gun violence.

Lisa has been featured on Good Morning America, 20/20, Nightline, CNN, MSNBC, HLN, MSNBC, Time Magazine, Nancy Grace Show, FoxNews, CBS News, BBC World News, local & national radio & television outlets sharing her experience the night of October 1st. That night has changed Lisa Forever & she has become an unstoppable force in turning something horrific into something beautiful and positive alongside the Route91Strong Board of Directors & Team.

Outside of philanthropy, Lisa is a Personal Trainer & Nutritionist & Professional Organizer of Fine Organizing Solutions. She is a certified facilitator of Letting Go & Lightening Up for the Mind, Home, Office & Life. Past and present memberships include the National Association of Professional Organizers, local Chamber of Commerce's & Master Mind groups. Lisa was the headline speaker at the California State Home & Garden Show, was the highlighted expert panelist, featured speaker with the Christina Grimmie Foundation Fundraiser and spoke at the March for Our Lives at the State Capitol to a crowd of over 7000. She served as the Business Development Director of CPA Corporation & Breakthrough Business Results.


Brian Claypool is a Survivor of the Route 91 Las Vegas shooting. Brian, a single father, thought that night he would never see his little girl again. Brian overwhelmed with his luck, knew he needed to help those were not that fortunate and their families. Two days after the tragic shooting, Lisa & Brian formed Route 91 Strong. They, along with our Board Members have formed a collective purpose to raise money for victims of gun violence. & to promote healing, unity, love, & change during these dark moments. Long-term, Brian & our Board Members wish to carry on the legacy of Route 91 by providing financial resources & emotional support to victims of gun violence.

Brian is a nationally regarded trial attorney and owner of the Pasadena, California based Claypool Law Firm. He also provides national TV & radio commentary on legal and social issues, frequently appearing on FOX News, CNN International, CNN, BBC World News, & HLN. Brian was one of the lead lawyers on the largest single child abuse case in US history, successfully representing 18 children. He also serves on the Board of Directors of the Fellowship of Christian Athletes helping reach youth with inspiration & gospel.


Iris Sherman knows first-hand, what it feels like to be a victim of gun violence & a survivor. She was shot through her car while driving through an active crime scene that was not protected in a Washington, D.C. region. It has changed her, & her loved ones live forever. Since that time, she has worked hard to overcome her pain & suffering from surgeries & PTSD.

Iris saw Lisa Fine & Brian Claypool on CNN… She felt compelled to reach out. She is so thrilled to be a part of the Route 91 Strong family. Sadly, Iris is now part of the extended family of victims who has survived & understands the emotional, physical & mental health scars along with financial hardships that consume this unique group of souls.

Iris is a successful award-winning Entrepreneur known for creating new businesses & bringing impactful products to market to improve & change the human condition. She has successfully led multi-million-dollar capital raises as part of her business life. She has accepted the risk, uncertainty, & rejection as part of her entrepreneur life, but getting shot and being a victim of gun violence was never part of that blue book. She is putting her business skills in action to help raise significant funds at a corporate level, to bring Route91Strong to a level of needed financial giving & support. Iris’s entrepreneurial story & getting shot can be found in many places on the web to include Fortune Magazine.


A gun violence survivor herself, LoriDawn Messuri is the Director of Marketing and Communications for Route91Strong. She is an artist, author, and entrepreneur having created & operated several businesses during her lifespan. She gained valuable experience branding and marketing The Solar Company for 7 1/2 years. Her book, “Wasted From The Inside, Not Just Another Waitress With Bulimia” takes you down her path recovering from an eating disorder while working in front of the camera in Hollywood & explores her spiritual journey.

She has a Bachelor’s of Science in Business Administration Management with a Minor in Environmental Studies from San Jose State University. LoriDawn is also an accomplished actress having been in TV Series Melrose Place, The Bold & The Beautiful & numerous films.

"With a generous donation, I dropped everything & was flown to be by my sister, Lisa Fine’s side for three weeks as she processed the war zone that was the Vegas shooting that happened right in front of her." LoriDawn said. LoriDawn had experienced being on the wrong end of a machine gun while visiting the film set her co-stars were filming at in Guatemala in 1999, so understands the fear associated with that kind of experience. LoriDawn’s mission in life is to make the world a better & safer place to live for all.


Honorary Board Member Ben Carey is a former member of the bands Savage Garden & Lifehouse who currently plays in the country-tinged southern rock band Elvis Monroe, who performed at the first edition of the Route 91 Harvest Festival in Las Vegas in 2013. On October 1st, 2017 the night of the mass shooting during a Jason Aldean performance at the festival that killed 59 people & injured more than 500 others, Carey was in attendance as a fan alongside best friend, bandmate, & lead singer of Elvis Monroe, Bryan Hopkins, who were both in the crowd when the shooting began. They are Survivors & Heroes. Since the tragedy, they have written a beautiful song, "The Fight" in honor of all the lives touched by the tragedy. 

Elvis Monroe is compromised of an all-star lineup from some of the world's most successful artists & features an eclectic mix of country, classic Americana, & modern flavors, coupled with an organic live show reminiscent of storytellers. Elvis Monroe features Ben Carey, Bryan Hopkins, & Jared Berry.



Greg and Tennille Greenfield together, with their friends Hollis Way & Lisa Fine, survived the Route 91 Harvest Festival shooting in Las Vegas on October 1, 2017. Greg and Tennille have been married for over 14 years and live a Christian life in Orange County, California raising 2 daughters, 10 & 7 years old. Greg is an avid sport-fisherman. Tennille is an avid runner. Both enjoy the outdoors, downhill snow skiing & hiking together. Greg & Tennille recently summited the 6 tallest peaks in Southern California & Mt. Whitney.

Greg Greenfield is currently a Senior Sales Agent & has been working for JMG Security Systems, a Southern California-based security systems integrator, for over 15 years. Before becoming a Sales Agent with JMG, Greg worked in Human Resources for the Salt Lake Organizing Committee for the 2002 Olympic Winter Games. Greg graduated with his B.S in Entrepreneurial Studies from the University of Southern California in 2000. He was born & raised in Orange County, California.

Tennille Greenfield is currently a Physician Assistant and has been working for St. Jude Heritage Healthcare in Fullerton, California in the Orthopedic Spine Surgery department for over 12 years. Tennille graduated with her M.S in Physician Assistant Studies from the University of Southern California in 2005. Before pursuing her M.S, she studied Exercise Physiology at the University of Utah. She was born & raised in Roseburg, Oregon.

Greg & Tennille have also enjoyed going to country concerts & festivals together for several years & feel a strong connection with, & compelled to help, those affected by the Las Vegas Massacre 7 all people suffering from mass shootings.



He began as a news cameraman over 30 years ago, but enjoys the challenge of learning more about his craft. He shoots for all major news & sports networks & is frequently requested to shoot for the NBA Finals, the Super Bowl, NASCAR for ESPN & live remote shots for The Ellen DeGeneres Show, for the last 8 seasons. Now a talented Director of Photography & Videographer he shoots commercials, PSA’s, corporate videos, news & sports. A six-time national Emmy award winner for his work on the Olympics for NBC Sports since 2000, he is also a Director & Technical Director of live multi-camera shows. He is an avid still photographer also, sharing his images with all news agencies all over the world. He has perfected his eye for beauty shots, stunning lighting & storytelling. Ken is very passionate about his work & people. When he met Lisa Fine, a couple of days after the horrible event in Las Vegas (at his studio in Sacramento) he felt touched by what she had gone through & wanted to help in any way possible.


Blake, a Texas native, currently resides in Rocklin, California with her husband. She is a mother of two girls, ages 28 & 20, & a son, age 16.

She is an accomplished businesswoman who has spent the past 20 years working in Sales & Human Resources. Blake decided to become a stay at home mom when her middle daughter was diagnosed with Rett Syndrome, a rare form of disability under the Autism spectrum.

She is committed to the Route 91 Strong mission following her close friend Lisa FIne becoming a Survivor of the mass shooting. Blake would like to promote solutions for healing, hope, & change for victims of gun violence & their families.



Denise has been married to Todd for 32 years & has raised four wonderful sons Todd Jr. 31, Justin 29, Matthew 24 & Alec 20. She also has two grandchildren, Lilly 4 & Sawyer 2. She enjoys spending lots of time with her big Italian family, & also enjoys volunteering with her local church Bayside at various times of the year. She currently assists with the elderly helping them live at home as long as possible.

Her background is in finance for the past 11 years & worked for Hewlett Packard for most of those years. She met Lisa Fine in 1998 & she has been a big part of her life & is excited to be a part of Route 91 Strong. Her hope is to continue to help others heal, spread love & hope, & to bring our Community together.